Johnson and Johnson New Product Trial

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Last month, Dr. Orlando was chosen to participate in a Johnson and Johnson new product trial. As a company, Johnson and Johnson has been receiving feedback from their customers who want their products to be created without the use of animal bi-products. They value their customers’ feedback and are making changes to fit social expectations. Because Dr. Orlando is a skilled and proven ophthalmologist, and has worked with Johnson and Johnson many times in the past, he was chosen to test a new synthetic product that is free of any animal products. The new product is a type of viscoelastic, a fluid used in cataract surgery. Dr. Orlando is one of the leading ophthalmologists and has performed thousand of cataract surgeries in his lifetime, so this new product trial was a great fit and experience for everyone involved.

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In the operating room, there were representatives from Johnson and Johnson as well as Dr. Orlando. The product trial they performed is called a Double Blinded Study (no pun intended!). There were 20 samples which were marked with numerical identifiers on them. No one in the room know which product was which. After the trial was complete, the study coordinator would analyze the results and determine the likeness of the new synthetic product to the current non-synthetic product. This meant that Dr. Orlando had to perform 20 cataract surgeries on synthetic eyes; 10 of the samples used the new viscoelastic product and the other 10 used the older version of the material.

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After each cataract surgery, Dr. Orlando would share his feedback with the Johnson and Johnson staff. He give them information about the ease of use, the qualities of the product that he liked or disliked, and whether it was similar to the current product.

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We are honored and thrilled to have relationships like ours with Johnson and Johnson. The world is ever-changing, as is the world of technology and medicine. Our physicians are some of the best in their field and love sharing their knowledge to help make the world a better place, whether it’s for our patients or for thousands of people who will be using products, from companies like Johnson and Johnson. You can rest in knowing that our physicians are highly valued in their profession and have your best interest in mind!

The doctors at Columbus Ophthalmology Associates have either authored or reviewed the content on this site.

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